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Think!Sponsorship connects the sponsorship industry through a broad offering that includes conferences (digital & live events), training (webinars, live learning, digital classrooms) and networking events. Our consulting division support organisations seeking to maximise their sponsorship potential through analysis, strategy, pricing and packaging work. We are committed to providing affordable information and ideas that enables sponsorship best practice.

Training & Education

Training and Education

Live Workshops:

We offer three different public (live) Sell!Your Sponsorship workshops:

The Sales Workshop (Next Event - 11th November 2021 )
The Negotiation Workshop (Next Event - 14th October 2021)
The Sponsor Management Workshop (Next Event - 21st October 2021)

Full details of each of these can be found in this section of the website or by clicking here. The courses are interactive, dynamic learning environments that support professional development. To adapt to Covid-19 we have reduced the number of attendees at each workshop to 5. This enables us to deliver the events in an interactive but safe environment with each learner having their own work station. We supply PPE to all attendees and the refreshments served are carefully selected to ensure that learners are able to eat and drink independently of other participants. We held our first successful course in this format in September 2020.

Webinar Series:

If you prefer the virtual learning environment then our Webinar series offers a synthesised series of one hour sessions that cover essential topics for sponsorship sales professionals including:

  • Strategic Pipeline Development & Efficient Prospecting 
  • Pricing & Valuing Your Sponsorship
  • Generating an Effective Sponsorship Proposal 
  • Negotiation Skills
  • Developing a Sponsorship Strategy 
  • Digital Sponsorship 

Our webinars are hosted Live each month and also via our On-Demand service. We offer a Webinar Series Pass (enabling you to attend any three webinars from our portfolio by selecting those of greatest relevance to your needs) or you can purchase access to a Webinars individually. Full details can be viewed by clicking here

Digital Classroom:

We also deliver tailored, in-house courses that support specific objectives and allow teams and organisation's to focus on specific objectives or challenges. We have delivered in-house training programmes to a huge range of organisations including EFL, Movember, Wales Millennium Centre, UK Chamber of Shipping etc. These sessions can be delivered via our (virtual) Digital Classroom programme that delivers interactive brainstorms, document development, strategy sessions and are tailored to client objectives. Email to find out more.

Sales Accreditation Programme:

Think!Sponsorship is also the delivery provider of the ESA Sponsorship Sales Certificate with Catherine Hawkins as Course Director. This eight module, part-time course is run in conjunction with the European Sponsorship Association (ESA).

Participants develop and establish sponsorship skills in a range of topics relating to best practice partnership management culminating in a verbal and written assessment at the end of the course. Candidates who achieve a pass or above are accredited as a best practice sponsorship sales practitioner. The courses are delivered digitally and as live editions. Upcoming dates are as follows:

  • 1st October 2021 - We are hosting the course live in the classroom OR delegates can participate via the digital course 

Further details can be found by clicking here

The whole course was extremely interesting but specifically the considerations on data and pricing. It will help support internal discussions as well as renewals and new business.

Lucy Kemp, Client Partnerships Manager, British Paralympic Association

Many thanks for the brilliant workshop yesterday. Denise and I felt it was incredibly helpful to have an update on measurement and evaluation and also steering on pricing and emerging markets. Feel we can get to grips with our strategy now!

Helen Fox, Head of Sponsorship, The Kennel Club (September 2016)

Catherine was great. Provided a detailed and highly engaging workshop which is useful for all types of sectors/businesses seeking sponsorship. 10/10!'

Charlotte Simpson, D&AD, November 2016

I just wanted to send you a quick email to say thank you for a great day last week! It was by far the most insightful and focused sponsorship training I have been on and I feel like I am bringing lots of ideas back to the Book Festival.

Kat Kennedy, Corporate Development Manager, Edinburgh International Book Festival (November 17)