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Think!Sponsorship connects the sponsorship industry through a broad offering that includes conferences (digital & live events), training (webinars, live learning, digital classrooms) and networking events. Our consulting division support organisations seeking to maximise their sponsorship potential through analysis, strategy, pricing and packaging work. We are committed to providing affordable information and ideas that enables sponsorship best practice.

Training & Education

Training and Education

We have three different training offers - our Live Workshops (public & in-house), Digital Classroom (live teaching online) & our On Demand Webinars (remote learning).  

1) Live Workshops:

Our live workshops are either 2 or 3 hours in length, and focus on specific topics or provide opportunities to develop or hone sponsorship skills. We offer eight different workshops, each hosted twice per year in London. We host a maximum of 12 attendees per session. Find Out More

The courses are interactive, dynamic learning environments that support professional development.

2) Digital Classroom:

Our Digital Classroom provides virtual interactive learning environments for individuals looking to formulate ideas and garner new skills. We have four Digital Classroom sessions -  Generating New Prospects, Navigating Sponsorship Negotiations, The Power of Purpose & Rewarding Employee Engagement. 

These are 3 hour sessions hosted by Catherine Hawkins, with a maximum of 14 attendees and offer a great classroom learning experience from the comfort of your home/office! 

3) Webinar Series:

If you prefer to learn at your own pace and in your own time, then our Webinar series offers a series of one hour learning modules. These cover essential topics and skills for sponsorship sales professionals including:

  • Strategic Pipeline Development & Efficient Prospecting 
  • Pricing & Valuing Your Sponsorship
  • Generating an Effective Sponsorship Proposal 
  • Negotiation Skills
  • Developing a Sponsorship Strategy 
  • Digital Sponsorship 

Our webinars are hosted via our On-Demand service. We offer a Webinar Series Pass (enabling you to attend any three webinars from our portfolio by selecting those of greatest relevance to your needs) or you can purchase access to a Webinars individually. Full details can be viewed by clicking here

In House Training:

We also deliver tailored, in-house courses that allow teams and organisation's to focus on specific objectives or challenges. We have delivered in-house training programmes to a huge range of organisations including EFL, The Ivors Academy, Movember, Wales Millennium Centre, UK Chamber of Shipping etc. These sessions can be delivered at your/our office, or virtually depending on client preference. Email catherine@thinksponsorship.com to find out more about a bespoke in-house session. 

Sales Accreditation Programme:

Think!Sponsorship is the delivery provider of the ESA Sponsorship Sales Certificate with Catherine Hawkins as Course Director. This eight module, part-time course is run in conjunction with the European Sponsorship Association (ESA).

Participants develop and establish sponsorship skills in a range of topics relating to best practice partnership management culminating in a verbal and written assessment at the end of the course. Candidates who achieve a pass or above are accredited as a best practice sponsorship sales practitioner. The courses are delivered digitally.

Upcoming dates are as follows: January 2024, June 2024, October 2024  

Further details can be found by clicking here

It was just a quick note to thank you for today’s session on sponsorship pricing. I thought it was expertly run, well-paced, thought-provoking, and refreshingly practical.

I really enjoyed the discussion and appreciated the chance to contribute. The session certainly sparked a few ideas for me, particularly around the complexities of pricing within the sports sponsorship space and specifically around athletes.

Calum Hopkins Commercial Partnerships Specialist (March 2025)

The whole course was extremely interesting but specifically the considerations on data and pricing. It will help support internal discussions as well as renewals and new business.

Client Partnerships Manager, British Paralympic Association

Catherine was great. Provided a detailed and highly engaging workshop which is useful for all types of sectors/businesses seeking sponsorship. 10/10!'

Charlotte Simpson, D&AD,

I just wanted to send you a quick email to say thank you for a great day last week! It was by far the most insightful and focused sponsorship training I have been on and I feel like I am bringing lots of ideas back to the Book Festival.

Kat Kennedy, Corporate Development Manager, Edinburgh International Book Festival

Really happy with the workshop - I found it really helpful and useful to network with my peers.

Louise Collings, British Red Cross

Very good course - thorough and some great frameworks and methodologies to take away. Thank you!

Charlotte Pierce, Royal Albert Hall,