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Think!Sponsorship connects the sponsorship industry through a broad offering that includes conferences (digital & live events), training (webinars, live learning, digital classrooms) and networking events. Our consulting division support organisations seeking to maximise their sponsorship potential through analysis, strategy, pricing and packaging work. We are committed to providing affordable information and ideas that enables sponsorship best practice.

Training & Education

Training and Education

Live Workshops:

We offer three different public (live) Sell!Your Sponsorship workshops:

The Sales Workshop (Next Event - 24th November 2022) 
The Negotiation Workshop (Next Event - 30th November 2022)
The Sponsor Management Workshop (Next Event - 8th December 2022)

We're excited to be back hosting our workshops live and to celebrate we're offering delegates £50.00 off the cost of attending a workshop. Simply enter code SYS12 at checkout. 

Full details of each of these can be found in this section of the website or by clicking here. The courses are interactive, dynamic learning environments that support professional development. To adapt to Covid-19 we have reduced the number of attendees at each workshop to 8. This enables us to deliver the events in an interactive but safe environment with each learner having their own work station. All refreshments served are carefully selected to ensure that learners are able to eat and drink independently of other participants. We ask attendees to undertake a CV-19 Lateral Flow test within 24 hours of attending the course (we are able to provide these to delegates that arrive in advance of the session start time if required).

We held our first successful course in this format in September 2020.

Digital Classroom:

We also deliver tailored, in-house courses that support specific objectives and allow teams and organisation's to focus on specific objectives or challenges. We have delivered in-house training programmes to a huge range of organisations including EFL, Movember, Wales Millennium Centre, UK Chamber of Shipping etc. These sessions can be delivered via our (virtual) Digital Classroom programme that delivers interactive brainstorms, document development, strategy sessions and are tailored to client objectives. Email catherine@thinksponsorship.com to find out more about a bespoke in-house session. 

Our Digital Classroom offer also provides interactive learning environments for individuals looking to formulate ideas, gather new skills, and make new contacts via our public programme. We have four Digital Classroom sessions that run regularly, dates will be released shortly for the following:

Generating New Prospects 

Navigating Sponsorship Negotiations

The Power of Purpose

Rewarding Employee Engagement

These 3 hour sessions host a maximum of 14 attendees. You can book onto any of these sessions via the top navigation bar of the website or by emailing catherine@thinksponsorship.com. Tickets cost £71.10 + VAT (charity rate)/ £79.00 +VAT (standard rate) 

Webinar Series:

If you prefer the virtual learning environment then our Webinar series offers a synthesised series of one hour sessions that cover essential topics for sponsorship sales professionals including:

  • Strategic Pipeline Development & Efficient Prospecting 
  • Pricing & Valuing Your Sponsorship
  • Generating an Effective Sponsorship Proposal 
  • Negotiation Skills
  • Developing a Sponsorship Strategy 
  • Digital Sponsorship 

Our webinars are hosted via our On-Demand service. We offer a Webinar Series Pass (enabling you to attend any three webinars from our portfolio by selecting those of greatest relevance to your needs) or you can purchase access to a Webinars individually. Full details can be viewed by clicking here

Sales Accreditation Programme:

Think!Sponsorship is also the delivery provider of the ESA Sponsorship Sales Certificate with Catherine Hawkins as Course Director. This eight module, part-time course is run in conjunction with the European Sponsorship Association (ESA).

Participants develop and establish sponsorship skills in a range of topics relating to best practice partnership management culminating in a verbal and written assessment at the end of the course. Candidates who achieve a pass or above are accredited as a best practice sponsorship sales practitioner. The courses are delivered digitally and as live editions. Upcoming dates are as follows:

  • January 2022 - Digital Course
  • June 2022 - Digital Course
  • October 2022 - Digital Course 

Further details can be found by clicking here

The whole course was extremely interesting but specifically the considerations on data and pricing. It will help support internal discussions as well as renewals and new business.

Lucy Kemp, Client Partnerships Manager, British Paralympic Association

Many thanks for the brilliant workshop yesterday. Denise and I felt it was incredibly helpful to have an update on measurement and evaluation and also steering on pricing and emerging markets. Feel we can get to grips with our strategy now!

Helen Fox, Head of Sponsorship, The Kennel Club

Catherine was great. Provided a detailed and highly engaging workshop which is useful for all types of sectors/businesses seeking sponsorship. 10/10!'

Charlotte Simpson, D&AD,

I just wanted to send you a quick email to say thank you for a great day last week! It was by far the most insightful and focused sponsorship training I have been on and I feel like I am bringing lots of ideas back to the Book Festival.

Kat Kennedy, Corporate Development Manager, Edinburgh International Book Festival

Really happy with the workshop - I found it really helpful and useful to network with my peers.

Louise Collings, British Red Cross

Very good course - thorough and some great frameworks and methodologies to take away. Thank you!

Charlotte Pierce, Royal Albert Hall,