Our Digital Classroom sessions provide online learning hubs where participants can explore specific themes or topics - get practical tips and solutions - or develop knowledge or expertise in any given sponsorship skillset.
There are two ways to access our Digital Classroom offer:
Digital Classroom - Bespoke Sessions: We create and deliver tailored online sessions that specifically support organisations and teams in their sponsorship objectives. Whether you're looking to re-structure a proposal, develop a new sponsorship strategy, support staff with specific skills training (e.g. pricing, renewal discussions, negotiation techniques) then we can curate and deliver a bespoke online training programme to deliver to your specific objectives.
Digital Classroom - Public Sessions: Our public sessions explore topical and specific themes, techniques or considerations relating to sponsorship best practice. They are open to all and are hosted regularly throughout the year. Spanning 3 hours, we do a 'deep dive' into the specific topic under discussion, analyse relevant case study materials, develop solutions and expertise that leave delegates armed with tips and tools to adapt for use in their sponsorship environment.
Details of our upcoming events can be found in this section of the website - our next public classroom is titled "The Power of Purpose" (2nd December 2021) and will explore how sponsorship sellers can present "purpose" and "value" within a commercial sponsorship offer. We'll also consider how to create a robust due diligence process, build a sponsorship ethics framework, and identify new potential prospects that meet this criteria.
Thanks for a great day yesterday – really valuable and loads to take away from it. The rest of the team loved it too and we’re all looking forward to the next session in November.Sam Greenfield, Commercial Development Manager, English Football League (EFL) September 2018
'The team found the session extremely useful and were singing your praises to me afterwards.Susan Finnegan, Head of Commercial & Marketing, Culture Liverpool
You’ve highlighted some incredibly important and valuable lessons and we’re looking forward to putting them into practice'