Digital Classroom - Public Session: The Power of Purpose
Our Public Digital Classroom sessions have proved extremely popular over the last 12 months and bring like-minded sponsorship practitioners together for engaging and interactive learning sessions.
Our next Public Digital Classroom is: "The Power of Purpose" and is being hosted between 10am - 1pm on the 2nd December 2021. The session will explore and discuss the following topics:
- Harnessing the Power of Purpose - how can sellers present their softer values alongside commercial opportunities to maximum effect? Can charities or purpose-led organisations be "commercial"? Using case study examples alongside group discussion, we'll map out the practicalities of positioning 'purpose' to in a sponsorship context.
- Ethics & Due Diligence - a changing sponsorship climate presents opportunities for sponsorship-seekers to work with new sponsoring categories - but with this comes challenges! Selling purpose-led partnerships carries greater responsibility in respect to ethics and due diligence. How can organisations navigate changing times and ensure they have robust tools to identify viable partners and mitigate reputational risk? Delegates will leave the session with a framework for conducting due diligence, a sponsorship ethics template and an understanding of where new pockets of opportunity lie with respect to new emerging sponsorship categories and perhaps more importantly - how they can access them!
The Delegate Experience:
Our Public Digital Classroom sessions are run to "Chatham House Rules". Delegates discuss and debate the key topics and themes and will develop practical and robust tools to address the challenges of "packaging purpose" through the session. Templates/frameworks provided by Think!Sponsorship
Costs: The individual cost of attendance is £79.00 +VAT (10% discount for charities). Tickets can be booked by clicking here
Very good course - thorough and some great frameworks and methodologies to take away. Thank you!Charlotte Pierce, Royal Albert Hall, November 2016
Thanks again for the course last Thursday – really interesting and a great mix of people and industriesRob March, Commercial & Sponsorship Manager, ACC Liverpool
Thank you so much for the webinar series - I have really learnt a lot'Chartered Accountants Ireland (June 2020)