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Think!Sponsorship connects the sponsorship industry through a broad offering that includes conferences (digital & live events), training (webinars, live learning, digital classrooms) and networking events. Our consulting division support organisations seeking to maximise their sponsorship potential through analysis, strategy, pricing and packaging work. We are committed to providing affordable information and ideas that enables sponsorship best practice.

ESA Sponsorship Sales Certificate

Think!Sponsorship delivers the ESA Sponsorship Sales Certificate in partnership with the European Sponsorship Association. It is designed to equip sponsorship practitioners with key learning's to enhance their selling potential.

A four week course provides attendees with an eight module framework that covers the essential cornerstones of sponsorship sales best practice. This is a  practical course with a certification assessment process that tests attendees skills in both verbal and written sales skills. It provides participants with a rounded and thorough toolkit to support professional development. 

Catherine Hawkins is the Course Director of the ESA Sponsorship Sales Certificate and the course spans the following content areas:

Developing the Proposition
Market Trends
Proposal Development
Data & Audience Knowledge
Prospect Identification
Negotiation Techniques

We are currently running this course digitally. Our 2023 dates are as follows: 

Course start dates:

January 2023 -Digital Only

June 2023 - Digital Only

October 2023 - Digital Only

Costs: £495 +VAT (digital course)/ £695 +VAT (live course) 

Assessment Process: 

At the end of the course attendees participate in a verbal and written assessment which entails responding to a client brief using tools and techniques developed across the course. Attendees are assessed by a panel that includes representative from a sponsoring organisation, a sponsorship agency and the course director.


Very good course - thorough and some great frameworks and methodologies to take away. Thank you!

Charlotte Pierce, Royal Albert Hall,