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Think!Sponsorship connects the sponsorship industry through a broad offering that includes conferences, training, events and our online sponsorship marketplace. We support organisations in maximising their commercial potential through our data, intelligence & consulting services. We are committed to providing affordable information and ideas to all types of organisations looking to develop best practice.

ESA Sponsorship Sales Certificate

Think!Sponsorship delivers the ESA Sponsorship Sales Certificate in partnership with the European Sponsorship Association. It is designed to equip sponsorship practitioners with key learning's to enhance their selling potential.

The four week course is conducted across four mornings per week, and is a practical certification designed and developed to support the needs of the sponsorship sales professional. The modular framework guides students through the sales process and culminates in a formal assessment of written and verbal presentation techniques.

Course starts: 21st January 2020 / 8th September 2020

Costs: £695 +VAT 

Catherine Hawkins is the Course Director of the ESA Sponsorship Sales Certificate and each session covers two modules that span the following content areas:

Developing the Proposition
Market Trends
Proposal Development
Data & Audience Knowledge
Prospect Identification
Negotiation Techniques

At the end of the course attendees participate in a verbal and written assessment which entails responding to a client brief using tools and techniques developed across the course. Attendees are assessed by a panel that includes representative from a sponsoring organisation, a sponsorship agency and the course director.

We also offer a digital (online) edition of the course and this is delivered twice a year - starting April 2020 & November 2020. The online edition costs £495.00 +VAT to participate in. 


Very good course - thorough and some great frameworks and methodologies to take away. Thank you!

Charlotte Pierce, Royal Albert Hall, November 2016