CATHERINE HAWKINS (MODERATOR)
Catherine Hawkins is a commercial specialist with over 20 years of experience in the sales and sponsorship sector. She started her career in advertising sales, quickly rising to Sales Director at publishing house Cabbell Publishing before moving to online advertising network ad pepper, where she was responsible for driving inventory sales throughout Europe as Business Development Director. After a successful period as Group Sales Manager for Sport Business International, she launched Think!Sponsorship in October 2002.
Under Catherine’s guidance, Think!Sponsorship has developed & created a number of tools for the sponsorship industry including the largest one-day sponsorship conference in the UK (Think!Sponsorship), research tool Find!Sponsorship, the Talk!Sponsorship networking series (including the Women in Sponsorship events) and the acclaimed Sell!Your Sponsorship workshop training events which she delivers herself. Catherine specialises in working with sponsorship-seekers to identify assets and opportunities with the goal of converting these into sustainable commercial programmes.
Catherine was appointed as a Non-Executive Director on the National Parks Partnerships (NPP) board in 2015 – a board specifically created to represent the commercial interests of all 15 National Parks in the UK for the first time in their history. In this capacity she helps to identify revenue-generating opportunities for the parks across sponsorship, licensing, CSR and merchandising.
Catherine created the ESA Sales Certificate in 2017 which accredits sponsorship practitioners in best-practice sales techniques. The course is delivered in partnership with the European Sponsorship Association (the governing body for sponsorship in Europe) with the goal of raising sales standards across the industry.
In 2018 Catherine has become a judge for the UK Sponsorship Awards specifically reviewing young talent in relation to The Barrie Gill Award for Most Promising Young Sponsorship Executive. She is a regular contributor to conferences and industry events across Europe and an experienced moderator.