April 2019 Conference- Diversity
The 26th Think!Sponsorship conference will debate a wide-ranging content and agenda under the theme of 'Diversity'
Our full programme will include content that explores the role of ambassadors and influencers, considers diverse engagement strategies that connect audiences to sponsors, the evolution of experiential and the role of purposeful sponsorship in an ever-extending sponsorship landscape. D
Topic One: Industry Insight (20 Minutes )
Exclusive extracts from the Frontier 19 industry survey (in partnership with MKTG) give delegates insight and intelligence on current and expected sponsorship trends for the year ahead. Hot off the press the Frontier 19 is a comprehensive worldwide survey of sponsorship industry professionals providing an unrivalled perspective on the who, what and where of diversification within sponsorship. Results from the survey are delivered exclusively to Think!Sponsorship delegates ahead of public release.
Sandra Greer, Insights Director, MKTG
Topic Two: Digital Sponsorship- Group Session (45 Minutes)
The explosion of opportunity within the digital and social stratosphere has substantively impacted on the engagement and interaction between sponsor and target community be that a fan, enthusiast, audience or visitor. In this session we discuss and review how sponsors can be relevant and authentic on digital and social channels, what role the rights owner plays in facilitating and managing this, and the challenge of responding to fast-paced live interactions with a relevant and credible voice whilst also ensuring core brand messages are maintained.
Magda Lojszczyk, Head of Music & Film, EE
Topic Three: Diverse Activation - Panel Discussion (45 Minutes)
In Diverse Activation we explore how modern sponsorship asset bases are evolving to deliver a variety of outcomes to sponsoring businesses in line with focused and targeted objectives. Our panel debates ‘reach versus depth’, the enduring challenge of measuring impacts and outcomes and expected future trends in sponsorship activation.
Sarah Niblock, Sponsorship & Reward Manager, SSE
Amy Smith, Sponsorship Manager, O2 (Telefonica UK)
Matthew Bates, Sponsorship Manager, Vitality
Dan Sherwood, Head of Sponsorship and Events, Santander
Topic Four - Media Matters - Breakout Discussion (45 minutes)
The changing media landscape has paved the way for a new approach to sponsorship’s and partnerships using creativity, innovation and engagement to deliver value to partners. Our third breakout looks at modern media and considers how the evolution in this vertical market is impacting on the marketplace overall.
Topic Five: Influential Sponsorship—Panel Discussion (45 Minutes)
An insatiable desire for ‘celebrity’ has created a unique culture for bloggers, influencers, celebrities and ambassadors to work with brands and influence outcomes. From entertainment bloggers to more traditional brand ambassadors the marketplace is exploding with possibility. Influencers are establishing and maintaining their own personal media platforms through social channels – offering reach and endorsement in a competitive brand environment. We examine how partnerships of this type are blurring the traditional sponsorship model and where and rights owners can harness the ‘influencer’ opportunity and work collaboratively to stay in the game.
Liam Chivers, Director, OP Talent Limited (Endemol Shine Group) & Board Director Business of Influencers
Owen Hughes, Global Sponsorship, Nissan Motor Group (TBC)
Ana Thorsdottir, Head of Influencer Strategy, MediaCom
Ben Jeffries, CEO & Founder, Influencer Ltd
Topic Six: Internal Diversification - Breakout Discussion (45 Minutes)
Hotly tipped as one of the largest growth areas of sponsorship for 2018/2019 (Frontiers Report) this session considers how one of sponsorship’s ‘softer sells’ has come to the fore as employee loyalty, talent and engagement has moved front and centre in the partnership space. Can the industry step up and deliver diverse and impactful value-solutions to businesses looking to support this key stakeholder group?
Helen Chomczuk – Head of Development, Edinburgh International Book Festival
Sam Pattman – Sponsorship Manager, Baillie Gifford
Kat Shearer – Corporate Development Manager, Edinburgh International Book Festival
Michelle McLeod - Sponsorship Manager, Baillie Gifford
Topic Seven: Sponsorship Integrates - Breakout Discussion (45 minutes)
Industry insight shows that more that 66% of sponsorship practitioners believe that sponsorship should play an important role in helping businesses to deliver on their CSR objectives. Unequivocally this would present great opportunities for industry expansion were we to integrate more fully with businesses and their overarching CSR initiatives/objectives. In this session we examine a case study that shows the potential of CSR/Sponsorship collaborations of this type and that highlights what partnership of this type can achieve for both rights owner and seller. We also look through the lens at the challenges of authenticity and engagement and consider how our industry may need to evolve to harness this opportunity.
Representatives from the British Paralympic Association (BPA) and Virgin Media will co-present this session
Topic Eight: Diverse Measurement - Presentation & Panel Discussion (45 Minutes)
In Diverse Measurement we tackle one of the enduring challenges for our sector—demonstrating return on objectives. In 2018 only 19% of the industry (brands, rights-owners, agencies) indicated they were confident of measuring the business value return of sponsorship (source: Frontier18) In this session we discuss how to overcome our propensity to measure metrics instead of business values and question how a sea change in measurement be achieved?
Colin O’Toole, Marketing Manager & Sponsorship Lead, Cadbury
Andrew Cahill, Business Director, MKTG
Topic Nine: Diverse Platforms - Sponsorship Talk (30 minutes)
A mainstay of Think!Sponsorship conferences we take the opportunity to enjoy a one-to-one talk with a senior industry practitioner who shares their views on how the industry is evolving as well as their own personally journey in sponsorship. In this session we talk to about sponsorship selection, discussing how to establish and build a robust sponsorship portfolio, the challenges of strategic sponsorship selection and the diversification of available platforms and engagement opportunities as well as the engagement of micro-communities.
Giles Milner, Marketing Director, Chestertons
Chestertons are sponsors of the Royal Academy, Dogs Trust, Royal Philharmonic Orchestra, MCC Women's Cricket Team, Polo in the Park, Chelsea Physic Gardens
Topic Ten: The Business of Sponsorship (45 Minutes)
In this session we consider how sponsorship is evolving to deliver diverse solutions to increasingly complex business to business (B2B) marketing objectives through the use of impactful and sustainable programmes. Through examination of a case study example that demonstrates the breadth of assets and opportunities within this space we will debate and discuss a changing B2B sponsorship marketplace.
Mark Wileman, Brand Director, Hertz International
Charlotte Surman, Senior Corporate Development Manager, National Theatre
A little note just to say thank you for organizing such an amazing event on Friday. I enjoyed it a great deal and have learned a lot in the process. I have also been able to connect with great colleaguesFrancesca Doria, Museum of London (April 2018)
In the years I've been attending Think! Sponsorship, I've found it to be a truly unique and fantastic event. From engaging sessions and presentations from high calibre speakers, through to excellent networking opportunities, the entire team host one of the most enjoyable and rewarding events of the year. An absolute must-attend for anyone looking to really discuss and hear about sponsorshipCharlie Prichard, SponServe (April 2018)
What an educational, professional and fun conference. You should be really proud. I enjoyed it greatly.Patrick Pierce, Etihad Airlines (April 2018)
Thanks for putting together a great conference on Friday. Fantastic speakers and delegate lists, and really clear themes emerging.Andy Korman, The Sports Consultancy (April 2018)
Such a varied and interesting range of speakers and activities that gave so much food for thought.Rowena Clarke, Swarovski
The event was fantastic!Beth Noonan, M&CSaatchi (April 17)
Such a varied and interesting range of speakers and activities that gave so much food for thoughtRowena Clarke, Swarovski (April 17)
Thanks to Catherine Hawkins for a brilliant event today - some great insights, learning's and trends shared #ThinkSponsorship2017Nick Stocker, Head of Sponsorship, Deloitte (April 17)