Surprising results from Think!Sponsorship poll 2013: Sponsors Not Measuring Social Media Effectively!

April 30th 2013:  A combined Think! / Sponsorship Today Sponsorship survey into the use of research in the sponsorship industry has thrown up some surprising results. This includes a belief that sponsors and rights holders have an equal responsibility to research effectiveness, that the industry considers media exposure research to be overrated and that the industry is not effectively measuring social media campaigns. Find out more

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March 26th 2013: We are happy to announce the participation of winners in our conference!Paul O'Kane, Director -Public Affairs, Dublin Airport Authority, will be speaking at Think!Sponsorship Conference on 9th May! Dublin airport Authorities has been recognised for its innovative use of social media! Find out more

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 March 25th 2013: We are delighted to announce participation of Mark Hunter, MBE, Double Olympic Medalist and GB Athlete, London 2012, who will be talking at Think!Sponsorship Conference, Breakout One titled "Personal Effect"! 

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November 5th 2012: Back in October Think!Sponsorship polled the sponsorship industry to find out what you thought about the sponsorship campaigns and activity around the summer games.

In conjunction with Sponsorship Today we've analysed hundreds of responses with our top line findings available for download here. 

All this and more will be under discussion at the upcoming Think!Sponsorship conference on the 14th November 2012. Don't miss your chance to join over 190 delegates at the event where we consider the sponsorship landscape in the wake of the 2012 Games. Find out more 

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October 17th 2012: This weeek we talk to Will Lloyd Director at Global Sports Jobs who shares his insight into the London 2012 Olympic Games legacy for the jobs industry and the sports sector. To read the full interview click here

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October 2nd 2012: Think!Sponsorship, in conjunction with Sponsorship Today is polling the industry. We're keen to find out what you thought about the sponsor campaigns at the recent London 2012 Olympic Games. The survey takes around 5 minutes to complete and the results of the poll will be released at the end of October. Your participation is very important to us and to incentivise you to take part we are offering everyone who completes the poll a £50.00 discount on a ticket to our Forward Thinking Conference on the 14th November at Stratford Circus, London, at which this, amongst other topics will be discussed. Please click here to take part in our poll

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September 17th 2012: The London 2012 Olympic and Paralympic Games sparked a surge of interest in sports industry jobs in the UK and worldwide, according to GlobalSportsJobs.com.

GlobalSportsJobs.com, the leading digital recruitment platform for the international sports industry, provides free access to jobs news, networking and careers advice. Consequently activity on the site can be seen as a barometer of interest and activity in the sector.

In August, GlobalSportsJobs.com attracted a record 310,000 page views, an increase of 21% from the previous month.

Will Lloyd, CEO of GlobalSportsJobs, said: “We anticipated an increase in post-Games activity but were still surprised by the volume of additional traffic generated.

“Activity grew significantly not just in the UK but around the world, indicating that the Games had inspired people to look to the sports sector for their next career move.

“In general, people engaged in the running of the Games had already begun to make arrangements for their next career steps. What we saw in August was the added impact of the Games in stimulating interest among a worldwide workforce.

“It’s a dynamic and fast-growing industry and there’s never been a more exciting time to get involved. With the wide range of opportunities out there, we are the natural focal point for anyone interested in a career in the world of sport.”

GlobalSportsJobs.com is a destination of choice for talent in the sports sector and allows employers to post their jobs, showcase their brands, manage applications and fill their vacancies in a simple and cost-effective way.

Through its unique affiliate network, GlobalSportsJobs is able to reach a much larger international audience and deliver greater reach, quality and diversity of candidates than has ever been previously available. This network has expanded significantly, with an increasing number of organisations keen to enjoy the benefits of the service.

The website also provides a library of articles offering advice to prospective job applicants and employers on everything from identifying talent to resolving issues in the workplace.

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September 13th, 2012: This summer Unilever, the Anglo-Dutch conglomerate, decided to end its sponsorship of the Turbine Hall space at the Tate Modern. The deal, which totaled £4.4 million over 12 years, has facilitated 13 large scale commissions and attracted over 30 million visitors. Despite the sponsorship coming to an end, Unilever will still remain as a corporate member of the Tate.

Think!Sponsorship and WSB Consulting partnered last year to review the ingredients of this successful sponsorship deal.

Read the article

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July 25th 2012: The UK’s largest one day sponsorship conference - Think!Sponsorship- is delighted to announce the agenda for the 18th conference in the series taking place on the 14th November 2012 at Stratford Circus London. The conference will be titled ‘Forward Thinking’ and looks at sponsorship in a post Olympic Games landscape.

The event will include debate, case study presentations, ‘trending’ breakout sessions and structured networking sessions as well as a tailored content stream for brands.

 
Speaking about the focus of the conference, Catherine Hawkins, Managing Director, Think!Sponsorship said:

‘We’re literally right on the cusp of the London 2012 Olympic Games now, but in a couple of month’s time we will be looking forward again to life in a post-Olympic games era. For seven years we’ve had our eyes on the Games, with a huge influx of sponsorship revenue associated with that, but come November we’ll be looking at the legacy of the games, needing to understand the sponsorship ‘winners’ and what lessons can be taken from them, consider other sponsorship trends that have emerged in the meantime and think forward to how our industry is changing and will develop in the coming years.’

Over 3,500 delegates have attended Think!Sponsorship conferences from across the sports, arts, charity, entertainment, local government, broadcast, music & film sectors with over 90% of delegates who have provided feedback saying they would recommend the event to a friend or colleague.

Early Bird Tickets are on sale now at £225 +VAT until the end of August.

To view the full agenda click here

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June 25th 2012: Hot on the heels of the recent Sponsorship By Numbers? session at Think!Sponsorship which questioned whether the sponsorship industry was over reliant on measuring simply by numbers (to view the full session head to our video section) Sponsorship Science launches 4Sight - a new sponsorship performance model.

Where a number of sponsorship models consider exclusivity, status and exposure, 4Sight redresses the balance and provides a framework for measuring sponsorship function as a marketing communication & audience consumption, interaction & behaviour.

Director of Strategic Services at Sponsorship Science Richard Dean commented:

“In 4Sight we have combined 16yrs of evaluation data from sponsorships around the globe, with both the communication wisdom of published marketing experts and the latest Neuroscientific work on human processing of communications.

The result is a framework which enables us to work with sponsors to predict, plan and measure performance accurately and for clients now using 4Sight, we are already seeing improvements in both performance and accountability.”

4Sight goes beyond the myth that ‘mass exposure to all Fans = value’ identifying:

• How and where a sponsorship can realistically effect a sponsor’s brand
• What content and delivery will engage the audience
• Where to spend activation budgets effectively and efficiently
• What rights owners should be doing to help their sponsors achieve success 

Find out more about sponsorshipscience and 4Sight at: www.sponsorshipscience.com  
Richard Dean: richard.dean@sponsorshipscience.com Tel: +44 (0)208 334 8060
Ian Thompson: ian.thompson@sponsorshipscience.com Tel:+44 (0)208 334 8060

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Understanding your audience

May 21st, 2012.- Leading sponsorship intelligence provider, Think!Sponsorship, in conjunction with International Marketing Reports (IMR) have conducted an industry poll as part of our ongoing commitment to servicing the needs of the sponsorship industry.

In advance of the next Think!Sponsorship conference to be held on 29th May 2012 at Rich Mix London, we're keen to find out more about the audience you represent (if you are a rights holder) or the audience you seek to connect with (if you are a sponsor or agency working on behalf of a sponsor).

‘Sponsorship Connects’ looks at the value of engaged audiences to potential sponsors. Our recent industry poll undertaken on this subject indicated that sponsorship buying agencies now consider audience profiles to be the single most important factor when determining value to their clients from sponsorship programmes.

Over 70% of sponsors who responded to the survey indicated that they knew the gender, age, location and media habits of their customers and 67% knew their shopping habits demonstrating clearly the importance of audience fit in the sponsorship selection phase.

To view the results in full please click here

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Last updated

Monday, November 05, 2012