THINK!SPONSORSHIP CONFERENCE:
The 19th edition of Think! Sponsorship Conference titled “Measuring Up” will be held on the 9th May 2013 at Stratford Circus, London, and gathers sponsors, sponsorship agencies and sponsorship seekers from across the sports, arts, charity, entertainment, broadcast, local council, music and media sectors.
Click HERE to book your ticket to the event at £299.00 +VAT (Charity Tickets available at £225 +VAT)
Confirmed speakers include Marc Audrit, Vice President, Global Brand, Western Union, Paul O'Kane, Director - Public Affairs, Dublin Airport, Mark Hunter, MBE, Double Olympic Medallist & GB Athlete, London 2012 Games, Julian Mack, Managing Director, Threshold Sports, Lindsey Ford, Brand Communications, Alix Partners, Richard Thompson, Chairman, M&C Saatchi Merlin, Daniel Mathieson, Head of Experiential Marketing & Partnerships and Donna Krawczyk, Senior Experiential Marketing & Partnerships Manager, Barclaycard Global Marketing Team and many more confirming daily!
The main focus of the event is the performance of sponsorship in challenging economic times and the evaluation of its effects. Topics such as effectiveness of risky personality sponsorship - the varying roles of media agencies – the role of CSR projects - the significance of Britain’s cultural diversity for sponsorship industry - the impact of the Olympics on national governing bodies - measuring ‘outcomes’ and evaluation models will be explored during our interactive panel discussions, seminars and presentations led by our expert guest speakers. To find information about the conference programme, please click here.
As a mechanism of understanding the trends & emerging opportunities in the sponsorship sector, we are polling the industry. Launched in March 2013, the survey into the use of research in the sponsorship industry has thrown up some surprising results. This includes a belief that sponsors and rights holders have an equal responsibility to research effectiveness, that the industry considers media exposure research to be overrated and that the industry is not effectively measuring social media campaigns. To view the detailed analysis of the results of our poll please click on the PDF file below.
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