Catherine Hawkins, Managing Director

Catherine Hawkins is a commercial specialist with over 13 years experience in the sales and sponsorship sector. She started her career in advertising sales, quickly rising to Sales Director at publishing house Cabbell Publishing before moving to online advertising network ad pepper, where she was responsible for driving inventory sales throughout Europe as Business Development Director.

After a successful period as Group Sales Manager for Sport Business International, she launched Think!Sponsorship in October 2002. Catherine specialises in working with sponsorship-seekers to identify assets and opportunities within organisations with the goal of converting these into revenue-generating and sustainable commercial programmes.

Under Catherine’s guidance, Think!Sponsorship Ltd has developed and created a number of tools for the sponsorship industry including the largest one-day sponsorship conference in the UK. 

Greville Waterman, Project Director

Greville has over 25 years’ experience in buying & selling sponsorships across all spheres of activity on behalf of some of the UK’s leading brands & rights holders alike. He learned his trade at IMG in New York before founding his own successful independent agency, The Sponsorship Consultancy.

Under his guidance, the agency won 4 Hollis Sponsorship and 1 Sports Industry Awards for its clients, and raised several million pounds in sponsorship income. A few years after he sold the company to Entertainment Group, CSS Stellar before joining Ogilvy Action S+E. He has worked with organisations such as Ericsson, AIG, Manchester United, BlackBerry, Muller, London City Airport, COI and the Royal Opera House among others.

Greville is the presenter of Sell!Your Sponsorship Workshop which helps participants develop the fundamental skills and tools necessary to open up potential sources of revenue.

Lynn Dawson, Event Director

Lynn is the logistics expert at Think!Sponsorship Ltd and she is responsible for the smooth-running of the Think!Sponsorship Conference. She liases with the venues and manages the staff, providers and partners in order to create the best delegate experience possible.


Lynn is a seasoned sales person with a vast experience in event management across different sectors.


Angie Larkin, Event Co-ordinator

Angie is an experienced PA, expert in the organisation and delivery of events in the business industry.

She is the event co-ordinator at Think!Sponsorship Conference and responsible for the overall running of the registration process and the delegate experience. Given her reliability and professionalism, Angie is also in charge of the speakers experience providing them with the necessary information on the day for their presentation and networking opportunities.

Yulia Syrovoiskaia, Events Marketing Manager

During her study at London Metropolitan Business School, Yulia has been involved in Think!Sponsorship conferences as a volunteer and currently holds the post of Events Marketing Manager at Think!Sponsorship Ltd. She is responsible for partner relationship management, social media, and marketing campaign support at all event stages.

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