Think!Sponsorship launched The Think!Sponsorship Agency Register (TSAR), a unique service aimed at helping sponsorship agencies gain more business by matching sponsors, brands, federations, rights holders and Third Sector organisations with the agency best suited to work with them and help them achieve their goals. Click here to link to TSAR!


Greville Waterman Project Director at Think!Sponsorship commented “Given our position in the industry we are regularly approached by organisations seeking our advice and recommendations. Over the past year we have received over 40 requests for referrals from sponsors and rights holders from all sectors. As a result of this clear industry need, we have decided to launch a user-friendly, best practice tool to service these requests and ensure that clients are able to identify the most suitable agency for their requirements.”


Catherine Hawkins Managing Director of Think!Sponsorship said “We are currently in conversation with a number of organisations who are seeking agency resource and we will also be marketing TSAR to brands and prospective customers throughout the year through a targeted marketing campaign to ensure a consistent pipeline of leads for our registered members.”

Agencies can register in some or all of the following key categories according to their core areas of specialization and expertise:

• Full Service
• Strategy
• Evaluation
• Sales/Commercial Consultancy
• Activation/Experiential
• PR
• Media

Sponsorship agencies who join TSAR can upload and update a 12 page powerpoint presentation for each of their selected categories which best represent their company skills, people, background, track record, clients, key projects and ethos.

These presentations will be stored on a password protected members only website, the relevant sections of which will be made available ONLY to suitable organisations seeking advice or assistance who have approached Think!Sponsorship asking for agency recommendations.

For further information on TSAR and its value as a cost-effective business development tool which can provide agencies with qualified new business leads please contact Greville Waterman at greville@thinksponsorship.com or call on 020 8534 4422

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