“The Sponsorship Effect” gathered over 250 industry professionals to network and brainstorm

The 16th edition of Think!Sponsorship Conference provided intelligence on sponsorship activation, social media strategies, ethically sound endorsements and risk management strategies among others.

London, 14th November 2011.- "The Sponsorship Effect” Conference held on 11th November 2011 at Barbican Centre in London gathered over 250 industry professionals between sponsors, sponsorship agencies and sponsorship seekers from across the sports, arts, charity, entertainment, broadcast, local council, music and media sectors.

The event had the participation of expert speakers from well-known brands and organisations such as Evian&Badoit, Danone Waters, MEC Access UK & Global Solutions, innocent drinks, Age UK, British Fashion Council, Activative, Vodafone, Nokia, Betfair, FRUKT, Wasserman Media Group, Barclaycard, Coca-Cola, QBE, Harrogate International Festivals, Barbican, Farrer & Co, British Judo, Innovision, Thomas Cook, Procter & Gamble and Unilever.

Delivering sponsorship intelligence to the UK marketplace

Think!Sponsorship Ltd held a conference full of up to date content and relevant issues to the current sponsorship agenda, presenting a very complete overview of the latest trends and future challenges for the sponsorship industry.

Topics such as the advent of digital and social media; the activation strategies; the effectiveness of a strategic and cohesive activation programme; the popularity of socially aware, ethical and sustainable initiatives; the rewarding and engaging strategies; the brand ambassadors experiences; the activation on low budgets; the sporting and cultural at the Olympics; or the opportunities for risky businesses provoked thought and action among the conference delegates.

The participants of “The Sponsorship Effect” networked, exchanged insights and ideas, and built promising relationships in order to develop best practice in sponsorship activation programmes.

Further information

To view the full agenda for the conference please click here

To check who spoke at the conference please click here

To see the event’s photos please click here

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