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The FA has added a new name to its sponsorship roster, with William Hill – Europe’s leading gaming and sports betting business – becoming an Official Supporter to both England and The FA Cup.
A two-and-a-half year deal has been agreed, running through to the end of The FA and FIFA World Cups in 2014.
There are three Official Supporter sponsorship packages for both England and The FA Cup, and William Hill has now filled the only vacant slot across both properties.
The agreement means William Hill will benefit from a wide range of sponsorship rights, including advertising, hospitality and the coveted ability to use exclusive England and FA Cup content and imagery to support promotional activities.
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| Check out the 16th Think!Sponsorship Conference photo album on our Facebook page! Feel free to tag yourself!
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