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Surprising results from Think!Sponsorship poll 2013: Sponsors Not Measuring Social Media Effectively! |
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| April 30th 2013: A combined Think! / Sponsorship Today Sponsorship survey into the use of research in the sponsorship industry has thrown up some surprising results. This includes a belief that sponsors and rights holders have an equal responsibility to research effectiveness, that the industry considers media exposure research to be overrated and that the industry is not effectively measuring social media campaigns.
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The 16th Think!Sponsorship Conference photo album already availabe on our Facebook page!!! |
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The secrets of activation programmes revealed at 'The Sponsorship Effect' conference |
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| Over 200 business professionals will share insights on activation programmes at 16th edition of the Think!Sponsorship Conference
The activation landscape has exploded with possibility with the advent of digital and social media. The virtual - and real world can co-exist in activation strategies, lending support to one another and building momentum pre-during-and post events and activities - ultimately culminating in a more engaging and sustainable consumer engagement.
In this context, Think!Sponsorship Conference 'The Sponsorship Effect' on 11th November at the Barbican Centre will examine sponsorship programmes that demonstrates the effectiveness of a strategic and cohesive activation programme and its effect on the target market.
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20 brands already confirmed to speak at the Think!Sponsorship Conference |
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| "The Sponsorship Effect" Conference to be held on 11th November 2011 at the Barbican Centre in London will have the participation of over 20 brands who will share the secrets of their success in the sponsorship industry.
Among the speakers the confirmed brands are: Evian&Badoit, Danone Waters, MEC Access UK & Global Solutions, innocent drinks, Age UK, British Fashion Council, Vodafone, Cadbury's Plc, Nokia, Betfair, FRUKT, Harrogate International Festivals, Barbican, Farrer & Co, British Judo, Innovision, Thomas Cook and Procter & Gamble.
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Get a £50 reduced conference ticket when completing our online Sponsorship Activation poll! |
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| Take part in our online poll on Sponsorship Activation and get rewarded with a £50 discount on the ticket cost to our upcoming Think!Sponsorship conference on 11th November at the Barbican Centre!
The poll questions relate to a variety of topics, which will be addressed throughout the day of the conference, and the results will be available in a month's time.
The poll should take no longer than 5 minutes of your time.
Please click this link to access the poll: http://survey.constantcontact.com/survey/a07e4ygtho5gt5vm2g0/start
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New Think! conference to engage & challenge the sponsorship industry |
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| Under the theme "The Sponsorship Effect" the next edition of the Think!Sponsorship conference will take place on 11th November 2011 at the Barbican Centre in London. The conference aims to engage & challenge the sponsorship industry regarding sponsorship activation.
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Autumn 2011 Think!Sponsorship Conference Announced |
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| The Autumn 2011 Think!Sponsorship Conference will take place on the 11th Novermber 2011 at The Barbican Centre, London.
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Results of the Think!Sponsorship/IMR digital activation survey released |
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| The results of the survey on digital activation jointly undertaken by IMR and Think!Sponsorship have now been collated.
Overall, the findings suggest that the majority of sponsors (92%) activate programmes through digital media platforms. However, the data suggests that rights holders are some way behind with only slightly more than half utilising any form of digital communication.
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'Great conference....worth every penny' |
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| The 11th Think!Sponsorship Conference kicked up a storm at the Young Vic Theatre, London. Delegates described the events as a 'great conference...worth every penny' and we've got the rest of their feedback detailed here as a result of our online survey.
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