Skip to the content

Think!Sponsorship connects the sponsorship industry through a broad offering that includes conferences, training, events and our online sponsorship marketplace. We support organisations in maximising their commercial potential through our data, intelligence & consulting services. We are committed to providing affordable information and ideas to all types of organisations looking to develop best practice.

ESA Sales Certificate

Think!Sponsorship delivers the ESA Sales Certificate in partnership with the European Sponsorship Association. It is designed to equip sponsorship practitioners with key learning's to enhance their selling potential.

The 4 week course is conducted across 4 mornings per week, and is a practical certification designed and developed to support the needs of the sponsorship sales professional. The modular framework guides students through the sales process and culminates in a formal assessment of written and verbal presentation techniques. 

Course starts: 11th January 2018 / 12th June 2018 

Costs: £500 +VAT ESA Members / £650 +VAT Non ESA Members 

Catherine Hawkins is the Course Director of the ESA Sales Certificate and each session covers two modules that span the following content areas:

  • Developing the Proposition
  • Market Trends
  • Pricing 
  • Proposal Development
  • Data & Audience Knowledge
  • Prospect Identification
  • Negotiation Techniques
  • Presenting 

At the end of the course attendees participate in a verbal and written assessment which entails responding to a client brief using tools and techniques developed across the course. Attendees are assessed by a panel that includes representative from a sponsoring organisation, a sponsorship agency and the course director.

More information can be found by clicking here