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Think!Sponsorship connects the sponsorship industry through a broad offering that includes conferences (digital & live events), training (webinars, live learning, digital classrooms) and networking events. Our consulting division support organisations seeking to maximise their sponsorship potential through analysis, strategy, pricing and packaging work. We are committed to providing affordable information and ideas that enables sponsorship best practice.

Think!Sponsorship Announces New Partnership With MKTG Sport & Entertainment

Think!Sponsorship – which will host the 28th edition of its annual conference later this month - is delighted to announce a new partnership with MKTG Sports + Entertainment.

The two organisations – who already collaborate in respect to the Frontier industry survey – have expanded their partnership in a move that sees MKTG Sports + Entertainment become Insights Partner to the conference, which this year is being run to the theme of “Connections”.

“Connections” will deliver 12 sessions across the 17th – 21st May 2021 in a virtual format to a delegate audience of around 500 sponsorship professionals representing the sports, culture, entertainment, music and charity sectors. Having delivered a first virtual event in 2020, the event is looking to build additional interactivity and engagement with delegates and the new partnership forms a central component of that strategy.

Catherine Hawkins, Founder, Think!Sponsorship said:

‘We had a successful first foray into virtual conferencing last year, but we’re always looking to build the quality and experience we can offer to delegates. I am excited to announce the new partnership with MKTG Sport & Entertainment that will enable us to deliver data and analysis “in session” and to really represent the audience view during panel discussions. It is a great extension to the existing relationship and one that I know will enhance the delegate experience.’

Sandra Greer, Head of Insight, MKTG Sports + Entertainment said:

‘This is an excellent opportunity to bring our skills and expertise into the event to add another dimension to panel discussions and help to drive audience engagement. In working across sport and entertainment we have a full understanding of the marketplace and this partnership enables us to interact and share our insight with the full spectrum of the industry’

As part of the partnership MKTG Sports + Entertainment will share early findings from the MKTG Frontier 2021 industry survey with conference attendees. The MKTG Frontier survey represents the views of 600 industry professionals globally and delivers rich insight into current and future expected trends.

For more information about the conference, visit

For more information about MKTG Sports + Entertainment, visit


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