Hot New Categories for Sponsorship - Find!Sponsorship Outtakes

Figures from Find!Sponsorship taken from it's Deals database containing 30,000 deals show some rising categories that are interesting areas for sponsorship seekers to prospect in 2021.

One striking area for new sponsorship is the rash of new sponsors in FX and crypto currencies.  This was a 58% rise year on year and explains the third position of the category behind gambling and cars, with eToro alone signing 16 deals in 2020. The Oxford & Cambridge Boat Race is a good very recent example of new financial services entrants taking ground from more traditional financial institutions. The 166th Boat Race on 4th April 2021 will be sponsored by Gemini, the cryptocurrency company founded by billionaire entrepreneurs the Winklevoss twins. The event has previously been sponsored by more traditional financial services providers in BNY Mellon and Aberdeen Asset Management.

Interested to find out more? We'll be featuring movers and shakers and changing sponsorship investment categories at the 2021 Think!Sponsorship conference in the 'Creating Connections' Skills Session (18th May 2021)  Find Out More 

Our Deal Database is available on subscription and is typically used by sponsors, agencies and sponsorship-seekers for benchmarking and industry analysis. Click Here to find out more