Platform Magazine covers a broad range of topics, ideas, sectors and concepts through a variety of different mediums.
Some samples of our most recent articles can be downloaded below: 

Social Media
"Harnessing data to measure success"

Brain Power
"The subconscious can reveal the truth about a sponsorship’s effectiveness"

Brands Miss Olympic Buzz
"Brands need to work harder to capture the cultural zeitgeist of 2012"

A mature blend
"The ingredients of a successful sponsorship"

History of brands
"At the heart of the action" 

Latest issues

With a new design, format and fresh content, Platform Magazine is a renewed publication providing the latest trends in the sponsorship industry.

Our most recent issues are:

Issue 21, November/December 2011

In this issue we covered the following topics:

- Winners and losers: golfing personality endorsement
- Social media campaigns: just a mass of numbers?
- A wealth of opportunities for pantomime sponsors

Issue 20, October 2011

In this issue some of our topics are:

- Changing contratcs: the three-year model 
- Consumers and sponsorship
- Pioneers of experiential marketing

Issue 19, September 2011

In this issue we present topics such as: 

- Neuroscience and sponsorship nvestment 
- Olympics special: activation, engagement and strategy 
- Celebrity Big Brother: product placement and sponsorship 
- Effective football sponsorship

Issue 18, July/August 2011 

In this issue readers will find information about:

- Brand engagement and cycling
- Sponsorship and councils
- Changing objectives

*******************

Back to Home  l  Knowledge