This sponsorship spend ranges from huge investments that span for long periods of time (for example Pepsi's 10 year $950,000,000 sponsorship of the NFL) through to much smaller deals that last for a year or under. Each sponsorship is different, serves a different business need, and has bespoke activation to engage with the target consumer.
Below is a pie chart that shows the breakdown of sponsorship spend across different sectors. Sport commands the lion's share, but we are seeing more and more emerging sponsorship markets as the industry grows and develops.
Share of reported sponsorship deals by category and number in 2010
A comprehensive overview of who invests, where they invest, for how long & for what price can be accessed through a subscription to The World Sponosrship Monitor - details of which can be found on this website or at www.theworldsponsorshipmonitor.com
