Catherine Hawkins is a commercial specialist with over 15 years experience in the sales and sponsorship sector. She started her career in advertising sales, quickly rising to Sales Director at publishing house Cabbell Publishing before moving to online advertising network ad pepper, where she was responsible for driving inventory sales throughout Europe as Business Development Director. After a successful period as the youngest ever Group Sales Manager for Sport Business International, she launched Think!Sponsorship in October 2002. Catherine specialises in working with sponsorship-seekers to identify assets and opportunities within organisations with the goal of converting these into revenue-generating & sustainable commercial programmes.
Under Catherine’s guidance, Think!Sponsorship has developed & created a number of tools for the sponsorship industry including the largest one-day sponsorship conference in the UK (Think!Sponsorship - 6,000 attendees, 24 previous editions), industry-acclaimed research tool Find!Sponsorship, the Talk!Sponsorship networking series and the popular Sell!Your Sponsorship workshop training series (over 900 course attendees). Catherine bought the incumbent Sponsorship News title in 2009 and in her role as publisher re-launched what became the trade magazine for sponsorship - ‘Platform’. In March 2012, she successfully sold the title.
Catherine is a Non-Executive Director of National Parks Partnerships in the UK and works with a diverse portfolio of consultancy clients on a one-to-one basis. She is a regular contributor to conferences and industry events and is Course Director of the ESA Sponsorship Sales Certificate - a specialist qualification for sales practitioners in the sector. In November 2016 Catherine (in collaboration with Rosie Sarginson) ran the first Women in Sponsorship networking event that aims to support professionals working in the sector and the group has gone from strength to strength in 2017.